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How to Position Your Company as an Industry Thought Leader: The Role of a Strategic Narrative

June 2017

How to Position Your Company as an Industry Thought Leader: The Role of a Strategic Narrative

interview with Terri Douglas & Guy Murrel

Every high tech company should get smart about telling an industry story, not just giving a product pitch.  Two expert communicators tell how it’s done.

CDG: The Go-To Experts in C/BOS, Interconnect Billing & Mechanized Service Orders

December 2016

CDG: The Go-To Experts in C/BOS, Interconnect Billing & Mechanized Service Orders

interview with Stan Redden

Constant change and disruption has brought great challenges to solution vendors supporting North American operators.  This story maps the road ahead in interconnect billing and mechanized service orders.

The Digital Enabler: A Charging, Self-Care & Marketing Platform at the Core of the Mobile Business

February 2016

The Digital Enabler: A Charging, Self-Care & Marketing Platform at the Core of the Mobile Business

interview with Jennifer Kyriakakis

The digital enabler is a central platform that ties together charging, self-care, and marketing.  The article explains why leading operators consider digital enablers pivotal to their digital strategies.

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

June 2015

The Key to Driving 4G Profit: Sell Value, Not Bandwidth

by Miri Duenias

Are you struggling to earn a profit on your 4G investments?  Many operators are failing today on the marketing side.  But aligning 4G products with a customer’s personal preferences and desires provides the necessary sizzle to boost sales and earn a handsome ROI.

A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics

April 2015

A Big Data Starter Kit in the Cloud: How Smaller Operators Can Get Rolling with Advanced Analytics

interview with Ryan Guthrie

Medium to small operators know “big data” is out there alright, but technical staffing and cost issues have held them back from implementing it.  This interview discusses the advantages of moving advanced analytics to the cloud where operators can get up and running faster and at lower cost.

The Bluejay Speaks: How to Rise above the Chatter, Grow Followers, and Deliver Rich, Powerful Content on the Web

March 2015

The Bluejay Speaks: How to Rise above the Chatter, Grow Followers, and Deliver Rich, Powerful Content on the Web

interview with Michael Bluejay

Telecom professionals need to constantly hone their web communication and marketing skills.  Here we interview a high Google ranking website author who shows how to communicate with power on any subject via the web.

Are Cloud-Based Call Centers the Next Hot Product for the SMB Market?

December 2014

Are Cloud-Based Call Centers the Next Hot Product for the SMB Market?

interview with Doron Dovrat

Quality customer service can improve a company’s corporate identity and drive business growth.  But many SMBs are priced out of acquiring modern call center technology.  This article explains the benefits of affordable and flexible cloud-based call centers.

Enabling Telecoms & Utilities to Adapt to the Winds of Business Change

June 2014

Enabling Telecoms & Utilities to Adapt to the Winds of Business Change

interview with Kirill Rechter

Billing is in the midst of momentous change.  Its value is no longer just around delivering multi-play services or sophisticated rating.  In this article you’ll learn how a billing/CRM supplier has adapted to the times by offering deeper value around the larger business issues of its telecom and utility clients.

Batting for More Churn Reduction and Revenue Assurance Home Runs

May 2014

Batting for More Churn Reduction and Revenue Assurance Home Runs

interview with Peter Mueller

What’s it like to transform an IT shop to big data and cloud?  In this interview, the CTO of a boutique revenue assurance explains how his firm made the leap.  He shows how project-oriented programs and working with carrier customers to explore RA and churn reduction “hunches” is where much of the action is.

Making the Strategic Leap From Billing to Merchandising

November 2010

Making the Strategic Leap From Billing to Merchandising

interview with Humera Malik

Today billing/charging technology has progressed to the point where the usage intelligence, the charges, the user behaviors, and the analytics can all come together in near real-time.  This article discusses the organizational and marketing strategies that enable a operator to create a true “merchandising” system that can revolutionize a CSP’s business. 

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